30.3% of Brazilian families are late paying their bills, I led through human centered AI/ML this solution that decreased late, and increased revenue for credit card bill in installments.
I collaborated with end-to-end, from discovery to delivery supporting better payments decisions with recommendations, and nudges. It decreased risk, and increased revenue.
Mental model research & e-commerce interface in app.
Buy and keep, return or exchange for a new one iPhone in the last installment. Surpassed the iPhone sales of the main Brazilian stores during Black Friday of 2020.
Previously based solely on customer service channels, the new support tickets feature for purchases has scaled the process and lowered operational cost, with self-service and findability concepts.
